BI & Data Analyst · Hull, UK

DanMALBON

I turn data into decisions. 8+ years building dashboards, forecasts and automated reporting that put clear, actionable insight in front of boards, CEOs and directors.

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SQLPower BILookerAdvanced ExcelForecasting & ModellingDashboard DesignAutomated ReportingCampaign AnalyticsStakeholder EngagementClaude CodeAI-Driven Analytics

01About

Data, translated into strategy.

I'm a driven, reliable Business Intelligence professional with a proven track record of transforming data into strategic insights that drive business growth.

My expertise spans forecasting, reporting and stakeholder engagement, backed by advanced skills in SQL, Power BI, Looker and Excel. I've consistently delivered actionable intelligence at board level, most recently as a BI Analyst in Marketing BI at Flutter UK&I, where I deliver analytics that improve digital campaigns and steer data-driven strategy.

Before analytics I was an in-play sports trader, so I'm used to fast decisions on live numbers. I'm now looking for a role where my leadership and proactive analytical skills can shape strategic decision-making.

8+

Years in BI, MI and data analysis

3

Industries: betting & gaming, retail and energy

Board

Level reporting to owners, CEOs and directors

AI

Member of the BI AI Working Group, hands-on with Claude Code

02Experience

A career charted in data.

May 2023 – Present
Flutter UK&I

BI Analyst, Marketing BI Current

Flutter UK&I

  • Strategic Analysis & Reporting: designed and developed robust marketing performance dashboards in Looker and Power BI, plus analytics frameworks that boosted digital campaigns and contributed to business growth.
  • Stakeholder Collaboration: partnered with Marketing, Finance and Product teams to turn complex data into compelling insights that informed senior-level strategy.
  • Process Innovation: implemented automated reporting solutions that improved the accuracy and timeliness of data while reducing manual work.
  • Campaign Optimisation: analysed digital channel performance and customer trends, delivering actionable recommendations that improved ROI.
  • AI & Innovation: active participant in AI Focus Workshops and the BI AI Working Group, helping explore and adopt AI-driven analytics across the organisation; experienced with Claude Code.
Jan 2022 – Apr 2023
Wren Kitchens

BI Analyst

Wren Kitchens

  • Forecasting & Modelling: rebuilt sales and delivery forecast models to set targets at company, branch and individual level, giving clarity for performance management.
  • Dashboard Excellence: built interactive Power BI and advanced Excel dashboards to monitor financial and operational KPIs.
  • Insight Delivery: regularly presented detailed reports to the owner, CEO and directors, directly influencing strategic decisions.
  • Process Automation: streamlined recurring tasks through automated report delivery, significantly boosting operational efficiency.
Dec 2020 – Dec 2021
ENSEK

Data Analyst

ENSEK

  • Dashboard Design: developed performance dashboards for board-level discussions, giving clear visibility of key operational and financial metrics.
  • Client & Stakeholder Management: delivered precise analysis to meet complex client requirements and support operational improvements in the energy sector.
  • Quality Assurance: identified and resolved data discrepancies, upholding high standards of accuracy across multiple business streams.
Sep 2018 – Dec 2020
Robin Hood Energy

MI Analyst

Robin Hood Energy

  • Regulatory & Performance Tracking: developed a new regulatory performance tracker that contributed to significant cost reductions.
  • End-to-End Reporting: managed full-cycle MI reporting, from data collection through to actionable insight for senior management.
  • Team Collaboration & Training: worked with cross-functional teams, coached colleagues and supported initiatives that improved reporting delivery and analytical rigour.
2015 – 2018
Earlier roles

Other roles

Where the numbers habit started

In-Play Sports Trader, William Hill Jun 2015 – Oct 2017
Digital Customer Support, NatWest Jan 2018 – Aug 2018

03Skills

The toolkit.

BI & Data Tools

SQLPower BILookerAdvanced Excel

Analytics

Forecasting & modellingTarget settingCampaign & channel analysisKPI trackingData quality assurance

Reporting & Automation

Dashboard designAutomated reportingEnd-to-end MIRegulatory reportingClaude CodeAI-driven analytics

People

Stakeholder engagementBoard-level presentationCross-functional collaborationCoaching colleagues

04Education & Development

Built on maths & physics.

2003 – 2006

BSc Astrophysics (incomplete)

University College London

Three years of quantitative study in physics, mathematics and astronomy.

1996 – 2003

A-Levels, AS-Levels & GCSEs

Leicester Grammar School

  • A-Levels: Mathematics (A), Further Mathematics (B), Physics (B)
  • AS-Levels: Mathematics (A), Further Mathematics (A), Physics (A), Chemistry (B)
  • GCSEs: 9 subjects incl. Maths & English (A*/A)
Certification

TV Masters

Thinkbox Accredited Course

Accredited training in TV advertising effectiveness and measurement, supporting my marketing analytics work.

05Contact

Hiring for data analytics? Let's talk.

I'm open to BI and data analytics roles. Download my CV, connect on LinkedIn, or drop me an email.

Download CV Connect on LinkedIn danmalbon@gmail.com